Getting Project Management Right: Project Sponsorship and Experience from the Field

The role of a project sponsor is, arguably, the most important role in managing a project. The sponsor is accountable for the overall success of the project.

There are many articles that outline the roles and responsibilities of a project sponsor, however, what is missing is addressing the culture and behaviour of a sponsor.

From our experience, the characteristics of a successful project sponsor, who will drive a project to reach its full potential, include:

• They believe and are invested in the project and have their heart and soul behind it.
• They have an understanding of the problem and the benefits that a project is going to solve and deliver.
• They set the project vision, goals and objectives and make sure all stakeholders know them.
• They are there to support the project manager.

• They build strong working relationships.
• They are open, honest and appear confidant to the team.
• They are always asking “how can I help”?
• They have the ability and courage to change the direction of a project, if needed.

Formal roles that a project sponsor should take on, include:

• Providing clear direction and expectations on outcomes.
• Providing the goals and charter for the improvements.
• Ensuring the improvement initiatives align with business strategy.
• Providing management support to drive the initiatives.
• Engaging key stakeholders.
• Providing resources.

• Keeping up-to-date on the progress through regular meetings with the team leader.
• Clearing roadblocks/barriers for the team.
• Providing guidance to the team.
• Attending gate reviews.
• Visibly supporting and advocating for the improvement initiatives.